The Endodontic Group’s new Indooroopilly practice is a safe, nurturing and natural environment where plants grow, sunlight dances and patients gently transition from the outside world to the dental chair and back into the world again.
Creating an enhanced health experience: A case study in human-centred design.
Now that the project is complete, we want to share the results with you and discuss how human-centred design works in practice. See our full project gallery. The beautiful photography is by Jon Henzell and David Hanson of Camera Obscura
Our brief : to enhance the relationship between the Endodontic Group patients and their referring dentists
As leaders in their field, the Endodontic Group wanted their new Indooroopilly location to reflect the high standard of care patients could expect. They saw a new location as an opportunity to break with convention and raise the bar for patient experience and the design of endodontic practices. The business is driven by referrals from general dentists, so they wanted their new space to have a positive impact on the patient, and generate a flow-on effect of enhancing a patient’s relationship with their dentist. By designing a patient experience that’s supportive and nurturing, our client saw the potential to increase referrals from dentists, and generate word-of-mouth referrals from patients to their friends, family and colleagues. It was also important to design a great workplace for staff – the people who would experience the space day in and day out.
he Human-Centred Design Process
Before we began designing, we asked a lot of questions, analysed the existing experiences of patients and staff, and looked for opportunities to enhance their interactions.
Our first step was a Human Centred Experience Review. We imagined ourselves in the shoes of a patient and mapped out their treatment journey at an existing location of the Endodontic Group. This allowed us to identify key interaction points, which we’d later use to maximise a positive experience through design.
We also took a multi-focus approach. We spoke with a number of different staff members throughout the organisation – from dental assistants to endodontists, administration, marketing and reception staff. This helped us gain a thorough understanding of how the space needed to function and allowed us to explore how we could enhance all of their experiences within the space.
We realised that the staff spend all day in the space, while patients only spend an hour or two there.
So much of the space was dedicated to improving the quality of experience for the staff, which in turn would improve the experience for their patients. We were fortunate that the Endodontic Group had a solid patient experience for us to build upon, and they were prepared for change and a little experimentation.
We then set about creating layers of design – to ensure everyone’s needs would be met through functionality, clinical excellence and a variety of spaces and experiences for all the different people who encounter the space. We planned an environment that would be rich with experiences that activate all of the five senses.
Throughout this process, we worked closely with our client and partnered with dental interior specialists, KDW, to ensure the space would function and feel beautiful for everyone.
The finished project is nurturing, cutting-edge and rich with experiences.
Daylight is captured, reflected and played with throughout the space with skylights, additional windows and timber battens to cast shadows, while glass, glossy paint and tiles bounce light and reflect views.
Natural elements – stone, timber and plants – create a sensory connection to nature and a dark colour scheme creates a safe and nurturing atmosphere, ensuring patients don’t feel exposed or vulnerable.
To enhance the relationship between endodontists and their patients, we found ways to reflect their individual personalities through artwork and furnishings. No two rooms are the same. This gives staff a sense of ownership of their space and also gives patients insight into their specialist as an individual.
This project is a great example of how human-centred design principles can lead to the design of a bespoke and beautiful set of experiences. This is often unexpected in an environment such as an endodontic practice.
See more human-centred-design projects on our website.
As always an architectural project is the result of much collaboration, here is a list of some of the many who contributed to this one :
- Our client: The Endodontic Group
- Human Centred Architects: Surroundings
- Interior in collaboration: Jacks Corner
- Interior dental specialist: KDW Design
- Builder: Premis Solutions
- Structural Engineer: Optimum Structures
- Mech Elec Engineer: Norman Disney Young
- Town Planner: Urbis
- Landscape: Mappin Design Group
- Builder Certifier: Building Surveying Professionals